Regal Entertainment Group
Logicalis helps Regal Entertainment Group keep the shows going at more than 500 theaters across the U.S.
Regal Entertainment Group operates the largest and most geographically diverse
theater circuit in the United States, comprising 6,796 screens in 553 theaters
located across 39 states and the District of Columbia. More than 242 million
movie-goers attended Regal theaters in 2007.
A major consumer of technology, Regal relies heavily on HP equipment to keep
the shows going at all those theaters.
“HP is our standard laptop, our standard
desktop, our standard POS terminal in theater box offices, our standard server,
and our standard workstation,” says Regal Senior Vice President and CIO David
King. “It’s also our standard for enterprise servers and storage.”
Value-add
In addition to being a reseller of HP technology, Logicalis provides Regal with a
great deal of value-add at both the commodity level and the services level. There
are no HP reps in Knoxville, TN, King notes, and Logicalis provides the close
day-to-day customer service that isn’t available directly from HP.
At the commodity level, for example, Logicalis assists Regal in setting up direct
online access to HP’s procurement portal, where Regal can order all the HP
laptops, printers, desktops, and other end-user computing equipment Regal
needs, on mutually agreed terms and according to Regal’s own standards and
priorities from any computer, at any time of any day. Logicalis also customizes
procurement to reflect Regal’s buying patterns, standards, and priorities, and
provides reporting and order tracking in real time.
“We use the Logicalis HP B2B site often. It’s been a very useful tool for us,” King
says. “It saves a lot of time, and it keeps our purchase orders and details of items
ordered synchronized with HP. Logicalis is very helpful in keeping the catalog of
items from which we order current and complete.”
King adds, “We always know we are getting the best price, and using the site
removes a lot of errors and delay from the process. What we order is accurate,
and what shows up is what we ordered. If we realize we need to order something
at the last minute, we can. Even if that realization is at 10 o’clock at night, we
can still enter an order on the site and get it into the pipeline and moving much
quicker.”
Trusted Advisor
Beyond help with commodity products, Logicalis is also a trusted advisor for all
the HP technology Regal uses.
“We rely on Logicalis very heavily,” King says.
“They have a good and long track record and are a very dependable partner.
They deliver solutions that work.”
King notes that Logicalis acts as its advocate and enriches Regal’s relationship
with HP.
“Logicalis focuses on relationship management and relationship development
from the VP level down to project managers and directors,” King notes.
“It’s those managers and directors who, at the end of the day, are either making
the solution work or not making it work. When we have questions that are urgent,
we know we can get quick answers and access to experts within Logicalis.”
