Focus on
CUSTOMERS
CUSTOMERS
In a good economy, focusing your IT resources to support customer acquisition, retention and satisfaction is sound business practice. In a bad economy, it’s imperative and can mean the difference between revenue growth, stagnation or even losses.
Using these technologies in innovative ways for your company can help you:
Accelerate Customer Acquisition
Lead generation, filling the pipeline and closing sales is an ongoing process for your sales organization. Investing in your IT to accelerate the sales process is key. Your systems must help prospects more easily find information, connect your sales team more readily with those prospects and enable your sales team to quickly generate price quotes and schedules.
Increase Customer Retention
Sales research has shown that it’s more cost-effective and profitable to generate sales from existing customers. Keeping those customers informed about new products and services, making it easy to reorder from you and anticipating when they need to be contacted are all key areas for IT investments.
Improve Customer Satisfaction
Empowered customers are satisfied customers. Does your current technology enable customers to easily navigate your sales site or portal for ordering information? Can they navigate your telephony system to directly contact their sales rep? Have they been billed correctly for the products and services you’re delivering? The answers to all of these questions must be “Yes!” Take a look at how we’ve helped a few customers answer these questions with our customer examples to the right.
Smart IT Investment Advice
Learn more about investing your IT resources in customer-facing applications that can buy you competitive advantage by downloading our complimentary guide, “Smart Money: Investing in Your IT”.
Or contact a Logicalis sales rep to discuss more smart IT investment strategies.
Using these technologies in innovative ways for your company can help you:
Accelerate Customer Acquisition
Lead generation, filling the pipeline and closing sales is an ongoing process for your sales organization. Investing in your IT to accelerate the sales process is key. Your systems must help prospects more easily find information, connect your sales team more readily with those prospects and enable your sales team to quickly generate price quotes and schedules.
Increase Customer Retention
Sales research has shown that it’s more cost-effective and profitable to generate sales from existing customers. Keeping those customers informed about new products and services, making it easy to reorder from you and anticipating when they need to be contacted are all key areas for IT investments.
Improve Customer Satisfaction
Empowered customers are satisfied customers. Does your current technology enable customers to easily navigate your sales site or portal for ordering information? Can they navigate your telephony system to directly contact their sales rep? Have they been billed correctly for the products and services you’re delivering? The answers to all of these questions must be “Yes!” Take a look at how we’ve helped a few customers answer these questions with our customer examples to the right.
Smart IT Investment Advice
Learn more about investing your IT resources in customer-facing applications that can buy you competitive advantage by downloading our complimentary guide, “Smart Money: Investing in Your IT”.
Or contact a Logicalis sales rep to discuss more smart IT investment strategies.
SMART IT EXAMPLE
An enterprise portal project Logicalis developed for a national electronic parts distributor, for example, streamlined procedures all the way to its customers' warehouses by making it possible
for those customers to scan a bar code on a product that generates an order in the distributor's
SAP system and simultaneously making it so easy to reorder parts that its customers would be extremely reluctant to shop anywhere else.
An enterprise portal project Logicalis developed for a national electronic parts distributor, for example, streamlined procedures all the way to its customers' warehouses by making it possible
for those customers to scan a bar code on a product that generates an order in the distributor's
SAP system and simultaneously making it so easy to reorder parts that its customers would be extremely reluctant to shop anywhere else.
Smart IT Tools
See how Logicalis can help
you Focus on Customers:
• Business Intelligence
• Enterprise Portals
• Unified
Communications
See how Logicalis can help
you Focus on Customers:
• Business Intelligence
• Enterprise Portals
• Unified
Communications
Learn how Logicalis helped Border States Electronics develop a portal that allowed its customers to generate a new order without ever leaving the warehouse floor. 