Solution Provider Creates Superhero, Flex Fantastic, to Lead Clients through FlexPod Education
NEW YORK, April 23, 2013 – Logicalis US, an international IT solutions and managed services provider (http://www.us.logicalis.com/), announced today that it is the recipient of a Cisco Best Integrated Marketing Campaign award. Cisco unveiled the 20 global winners April 17th at its annual Marketing Velocity conference in Cannes, France.
“Cisco is proud to work with so many well-respected and industry-leading channel partners and distributors, and it is an honor to recognize Logicalis as a Cisco Best Integrated Marketing Campaign award winner,” says Sherri Liebo, vice president, Global Partner Marketing at Cisco. “The Best Integrated Marketing Campaign award presented to Logicalis US recognizes its marketing excellence and quality execution in 2012.”
“Logicalis won this award for our creation of the ‘Flex Fantastic’ campaign offering a fun, interactive way to learn more about the FlexPod architecture for the simplification of data center transformations,” says April Harrington, marketing manager for Logicalis US. “The campaign stressed FlexPod’s flexibility through the creation of a likeable cartoon character, Flex Fantastic, the superhero of data center infrastructures, who led potential clients on a quest to learn more about FlexPod in order to defeat the dreaded ‘Frankenvironment,’ which was representative of an outdated, unresponsive data center,” Harrington adds.
Cisco Best Integrated Marketing Campaign awards reflect a channel partner’s excellence in marketing and campaign execution measured by use of Cisco resources, creativity and innovation, business impact, and alignment to Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries.
Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data center and cloud services; and managed services.
Logicalis employs nearly 3,500 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, Microsoft, VMware and ServiceNow.
The Logicalis Group has annualized revenues of over $1.4 billion, from operations in Europe, North America, South America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specializing in the areas of advanced technologies and services.
The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.
For more information, visit http://www.us.logicalis.com/.