| Service and solution: | Application Services |
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| Partners: | Microsoft |
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| Sector: | Government/Education/Non-Profit |
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| Download: | CCTB CMS Case Study.pdf (90KB) |
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Logicalis implements Microsoft's Content Management
Server behind the Chicago Convention and Tourism Bureau's web sites
making it easier to find out what's going on in
Chicago.
The Client
The Chicago Convention and
Tourism Bureau (CCTB) is the sales and marketing organization
charged with bringing both business and leisure visitors to
Chicago, actively booking group meetings at McCormick Place, Navy
Pier and other venues,; as well as promoting Chicago as a
destination to the visitor industry. The CCTB has three web sites:
ChooseChicago (targeted at the convention attendee), 877Chicago
(targeted at the tourist), and MeetInChicago (a subset of
both).
The Challenge
As a not-for-profit organization with a big charter, the CCTB
needed a way to post more content, more frequently using fewer IT
resources. Their small IT staff was overloaded with HTML updates
and their Marketing department could barely keep up with all the
activities that Chicago had to offer.
The Solution
Logicalis implemented Microsoft's Content Management Server (CMS)
behind all three of the CCTB's web sites, enabling the appropriate
CCTB resources to update their own pages using easy web-based
tools. Page templates created by IT made it easy for new web pages
to be created. Logicalis' custom web staging solution made posting
flat HTML files to their web host a nightly automated procedure,
with no change in hosting hardware or software. The built-in
approval workflow allows managers to delegate page creation and
updating to others in the organization.
Key system technologies include Microsoft's Content Management
Server, ASPX Templates, HTML for presentation, JavaScript for
interactivity, and an EJB/JSP-based web staging tool utilizing open
source technologies.
The Bottom Line
With Logicalis' help, Chicago Convention and Tourism Bureau is now
able to manage their web sites easily and more efficiently using
Microsoft's Content Management Server. By allowing managers to
delegate page creation and updating to others in the organization,
IT staff is no longer overloaded with HTML updates. Visitors can
now access the most up-to-date information about what's going on in
Chicago through CCTB's web sites.