|Service and solution:||Communications & Collaboration|
|Sector:||Professional Services/Media & Entertainment|
|Download:||Gardner Publications.pdf (90KB)|
Gardner Publications helps its readers make good
decisions about durable goods manufacturing. Logicalis helps
Gardner make good decisions about IT.
Gardner Publications, founded in 1928 with Modern Machine
Shop magazine (www.gardnerweb.com), is North
America’s leading publisher of integrated media for durable goods
manufacturing with titles serving metalworking, plastics
processing, mold making, finishing, and automotive product
development and manufacturing.
Gardner has been able to succeed by providing its readers the
information they need to know to make good decisions in their
respective markets through its publications, websites, research and
in-person events. When Gardner needs information to make good
decisions about the technology that supports its integrated
operations, it turns to Logicalis.
Long-Term Goals — Short-Term Demands
Gardner was first introduced to Logicalis on a small programming
project, but Gardner’s Alan Monaghan was so impressed by the
quality of the work and the attention to detail that he began a
dialogue with Logicalis account executive Gerald Smith about
Gardner’s long-term goals and the IT strategy needed to realize
As is often the case, the development and implementation of a
long-term IT strategy has been interrupted by a series of
short-term requirements that demanded immediate attention. In each
case, Logicalis helped Gardner address its short-term needs in a
way that served longer-term objectives.
For example: The purchase of a book through one of Gardner’s
online services by a buyer at a European trade show who happened to
be Iranian triggered a red flag at the U.S. State Department and
Gardner had to provide a email audit to show that it had acted in
Already struggling with the huge volume of email associated with
its publishing business, this was not a small project for Gardner.
"This was not something you just throw on a server with a big RAID
5 hard drive," Monaghan recalls. It was a two stage project. In the
first stage, Logicalis designed an enterprise vault solution
specifying the number and configuration of the necessary drives and
servers. Then, in a second phase, Logicalis flew a specialist to
Gardner headquarters who stayed an entire week.
The resulting solution not only enabled Gardner to complete the
audit for the State Department, but also established an email
archiving solution that will meet its needs in the foreseeable
future. As Monaghan notes, the same engineer returned at a later
time to make sure a required upgrade was seamless for the end
The next significant project for Gardner addressed a backup
backlog. Backups on tape had begun to take 48 hours to complete.
"Logicalis brought in two vendors for us to consider," says
Monaghan. "They didn’t stand to gain at all. They just let them
present what was available. Once we decided on a product, Logicalis
helped us design a backup server strategy so we can keep two years
of data online and the spin rest off on tape."
"Every project Logicalis has done for us has gone very well, and
each one has gotten bigger and more important to us," Monaghan
says. "At this point, Logicalis has earned our respect as a trusted
advisor. The level of expertise has been phenomenal and the
decisions they have helped us arrive at have been wonderful."
Gardner has recently been enjoying booming success with its
latest online offering: Map Your Show. Originally developed for the
International Manufacturing Technology Show (IMTS) in Chicago, Map
Your Show uses innovative mapping and floor plan technology to
enable a trade show visitor to develop a detailed, personalized
itinerary to get the most from his or her trade show experience.
Map Your Show now provides services to over 130 shows of all sizes
and industries, including 35 of the top 200 shows in the world.
Over the years Map Your Show has been expanded to include directory
maintenance applications, onsite product locator kiosks and printed
Network Core Migration
The success of Map Your Show has strained the underlying IT
infrastructure, and Gardner is currently working with Logicalis on
a major upgrade that includes everything from virtualization in the
data center to a complete network core migration from Nortel to HP
"The HP price/performance ratio won the sale for HP," Monaghan
says. "The HP Networking switch is guaranteed for life. That’s a
huge thing. The new switch will pay for itself in seven to ten
years just from the savings on maintenance fees.
"As always," Monaghan says, "Logicalis outlined our options and
let us make the final choice. That’s been a nice part of our
relationship. They want to make sure we buy what’s right for us. I
feel very lucky to have Logicalis on our side."
"At this point, Logicalis has earned our respect as a trusted advisor. The level of expertise has been phenomenal and the decisions they have helped us arrive at have been wonderful."