Logicalis helps Regal Entertainment Group keep the
shows going at more than 500 theaters across the U.S.
Regal Entertainment Group operates the largest and most
geographically diverse theater circuit in the United States,
comprising 6,796 screens in 553 theaters located across 39 states
and the District of Columbia. More than 242 million movie-goers
attended Regal theaters in 2007.
A major consumer of technology, Regal relies heavily on HP
equipment to keep the shows going at all those theaters.
“HP is our standard laptop, our standard desktop, our standard
POS terminal in theater box offices, our standard server, and our
standard workstation,” says Regal Senior Vice President and CIO
David King. “It’s also our standard for enterprise servers and
In addition to being a reseller of HP technology, Logicalis
provides Regal with a great deal of value-add at both the commodity
level and the services level. There are no HP reps in Knoxville,
TN, King notes, and Logicalis provides the close day-to-day
customer service that isn’t available directly from HP.
At the commodity level, for example, Logicalis assists Regal in
setting up direct online access to HP’s procurement portal, where
Regal can order all the HP laptops, printers, desktops, and other
end-user computing equipment Regal needs, on mutually agreed terms
and according to Regal’s own standards and priorities from any
computer, at any time of any day. Logicalis also customizes
procurement to reflect Regal’s buying patterns, standards, and
priorities, and provides reporting and order tracking in real
“We use the Logicalis HP B2B site often. It’s been a very useful
tool for us,” King says. “It saves a lot of time, and it keeps our
purchase orders and details of items ordered synchronized with HP.
Logicalis is very helpful in keeping the catalog of items from
which we order current and complete.”
King adds, “We always know we are getting the best price, and using
the site removes a lot of errors and delay from the process. What
we order is accurate, and what shows up is what we ordered. If we
realize we need to order something at the last minute, we can. Even
if that realization is at 10 o’clock at night, we can still enter
an order on the site and get it into the pipeline and moving much
Beyond help with commodity products, Logicalis is also a trusted
advisor for all the HP technology Regal uses.
“We rely on Logicalis very heavily,” King says. “They have a
good and long track record and are a very dependable partner. They
deliver solutions that work.”
King notes that Logicalis acts as its advocate and enriches Regal’s
relationship with HP.
“Logicalis focuses on relationship management and relationship
development from the VP level down to project managers and
directors,” King notes. “It’s those managers and directors who, at
the end of the day, are either making the solution work or not
making it work. When we have questions that are urgent, we know we
can get quick answers and access to experts within
"To a large extent, the success of HP at Regal—and they have a lot of success—is the result of efforts by Logicalis."
David King, Senior Vice President/CIO, Regal Entertainment