Solution Provider Hires Strategic Marketer to Lead Digital Marketing Initiatives for U.S.
NEW YORK, February 17, 2017 – There’s no mistaking that global enterprises are living in a digital world. From back-office operations to the manufacturing floor to the executive suite, every aspect of the business must be conceived with the digital nature of today’s audiences in mind, including marketing strategies and tactics. To better serve and attract its clients through the implementation of new digital marketing tools, techniques and trends, Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), has named Marybeth Profrock Vice President of Marketing. In her new role, Profrock, a strategic marketing professional with more than 20 years of experience, will be responsible for delivering marketing strategy, tactics and programs to create interest, demand and recognition for the Logicalis brand and its products and services. Working from the company’s New York headquarters, she will plan and direct all aspects of the organization's marketing policies, objectives, financials and initiatives.
“To reach executives inside today’s digitally-enabled enterprises, a holistic system for engagement is required rather than the traditional types of one-off campaigns or programs that have spurred historically successful engagement,” says Vince DeLuca, CEO, Logicalis US. “To execute well against these strategies, a new type of marketing leader is required, and Logicalis US is pleased to welcome Marybeth aboard to lead our marketing operation.”
“In a digitally enabled world, customer experience is the key to success, and that experience includes how we interact with each other as we conduct business,” says Profrock. “We must engage and interact in more accessible, sophisticated and digitally aware ways throughout the customer lifecycle to create relevant and meaningful experiences that deliver predictable results and increase returns on investments for Logicalis, our partners and, most importantly, our clients.”
Prior to joining Logicalis US, Profrock served as a strategic marketing consultant working with regional technology firms to build and enhance marketing operational excellence. She served in a number of marketing roles, including Vice President of Marketing, during 12 years with Anexinet where she was responsible for managing an evolving company brand and driving business transformation. Profrock has also held various marketing, sales, partner management and business development positions with Thomas Technology Solutions, a division of Reed Elsevier; Actium; and Softmart. She holds a Bachelor of Science in Business Administration with a specialty in Services Marketing from Penn State University and certifications in inbound sales, inbound marketing, and digital strategies.
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Logicalis is an international multi-skilled solution provider providing digital enablement services to help customers harness digital technology and innovative services to deliver powerful business outcomes.
Our customers cross industries and geographical regions; our focus is to engage in the dynamics of our customers’ vertical markets including financial services, TMT (telecommunications, media and technology), education, healthcare, retail, government, manufacturing and professional services, and to apply the skills of our 4,000 employees in modernizing key digital pillars, data center and cloud services, security and network infrastructure, workspace communications and collaboration, data and information strategies, and IT operation modernization.
We are the advocates for our customers for some of the world’s leading technology companies including Cisco, HPE, IBM, NetApp, Microsoft, VMware and ServiceNow.
The Logicalis Group has annualized revenues of over $1.5 billion from operations in Europe, North America, Latin America and Asia Pacific. It is a division of Datatec Limited, listed on the Johannesburg Stock Exchange and the AIM market of the LSE, with revenues of over $6.5 billion.
For more information, visit www.us.logicalis.com.
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