Logicalis US Offers Brick-and-Mortar Retailers Post Black Friday Advice

Solution Provider Tells CIOs How Enterprise Wi-Fi Software Can Help Bridge the Gap Between Online and On-Site Shopping

NEW YORK, November 29, 2016 – With Black Friday behind us, brick-and-mortar retailers are scrambling to compete with their online counterparts for every shopping dollar.  Marketing teams are using every available sales tool from newspaper inserts to website and social media promotions. CIOs that really want to shine in this all-important sales season need to help their sales and marketing divisions shift to a mobile-first mindset.  According to Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), by merging customers’ smart phones, location-based enterprise wi-fi software solutions and unified communications toolsets, retailers can communicate with shoppers in ways that feel natural and helpful to them, bridging the gap between the online and on-site shopping experience.  And, by incorporating data analytics, CIOs can help marketers capture and synthesize the data they need to develop targeted advertisements pinpointed to an individual shopper’s needs. While the retail use cases for enterprise wi-fi applications are endless, the technology is also a strong fit for other vertical markets including hospitals and even large public spaces like university campuses, stadiums, and connected cities that need to interact in a more connected, targeted and meaningful way with customers, patients and citizens alike.

“Location-based enterprise wi-fi software is something CIOs of any public-facing organization should be considering to communicate more effectively with their constituents.  The nice thing about top-of-the-line enterprise wi-fi solutions, particularly those like Logicalis’ ITUMA solution, is that, from a wireless perspective, they are technology agnostic and can be delivered as a service capable of working seamlessly with any organization’s underlying infrastructure,” says Ahren Ewbank, Services Architect, Logicalis US. “With solutions like these, CIOs can help their marketers build a customized portal that captures and analyzes deep customer data while allowing the marketing team to more effectively tailor the organization’s go-to-market strategy. In short, enterprise wi-fi software simplifies the often complex task of delivering meaningful mass communication to individual targets.”

Five Things CIOs Need to Know About Enterprise Wi-Fi Solutions

  1. Available as a Service: The great thing about software-as-a-service is the “as a service” part.  There’s nothing for the IT department to worry about. The CIO purchases an enterprise wi-fi software solution on a subscription basis; Logicalis hosts the software and provides Tier-1 support, while ITUMA provides the implementation and maintenance of the software.  All the client has to do is manage their content, consuming the technology as a service.
  2. No Rip-And-Replace Needed: No matter what unified communications platform your business runs on, a modern enterprise wi-fi solution can sync with it. The fact that enterprise wi-fi is technology agnostic is especially good news for retailers, for example, that have a chain of stores that may have a variety of equipment installed in different locations.
  3. Device Independent: Because enterprise wi-fi solutions rely on common web standards and are managed from a single dashboard, the organization’s marketing platform looks and feels consistent to the public regardless of the device the consumer, patient, student or citizen is using to receive their messages.  A sophisticated enterprise wi-fi solution will recognize the user’s device of choice and adjust the content’s format for optimal presentation.
  4. Boon to Marketing: Reaching mobile customers with personalized messages is a tough task, something which marketers and public space managers struggle with every day. Without an enterprise wi-fi solution in place, organizations rely on Facebook, Twitter and an array of advertising vehicles to reach the public, but messages often miss the mark or arrive at the wrong time. If a grocery chain, for example, emails a customer on Sunday about an upcoming promotion, but the customer doesn’t plan to shop until Thursday, the message may be long forgotten by the time the customer enters the store.  If, however, the promotion is pushed to the customer’s mobile phone via short message service (SMS) just as he or she enters the store’s parking lot, the message becomes much more valid and timely.
  5. Delivers a Better Customer Experience: It seems like just about everyone is looking for a mobile-first strategy these days. With an enterprise wi-fi SaaS solution, organizations can seamlessly move relevant messages from bricks to clicks, delivering more targeted data to recipients.  Consider the shopper who has been searching the Internet for the right pair of shoes for a special event; upon arriving at the mall, the shopper receives notification of a shoe sale inside, as well as a coupon for the very kind of shoes she needs.  By initially asking the shopper to opt-in using a Facebook logon, the solution now has access to Facebook analytics that give the mall the information it needs to provide targeted, useful information to the shopper the moment she arrives on site. Imagine also a patient coming to a hospital for an outpatient radiology exam.  How convenient might it be to sync the patient’s appointment schedule with directions that lead the patient to the right department, sharing that information via SMS upon his or her arrival in the hospital parking lot? Use cases like these clearly show the advantages of an enterprise wi-fi solution to both the sender and receiver of information.

Want to Learn More?

  • Has your organization experienced a mobility wake-up call? This short five-minute video explores the advantages of developing a mobile-first strategy: http://ow.ly/VCt2306qSe6.
  • Is your wireless infrastructure ready to support your organization’s digital transformation? Find out what’s on the horizon and what you can do to prepare: http://ow.ly/uWXj306qRz4
  • Organizations often have differing wired and wireless, remote access and VPN environments, all with disparate policies; are your policies up to par? Explore five clues here: http://ow.ly/uSwl306qRZL.

About Logicalis

Logicalis is an international multi-skilled solution provider providing digital enablement services to help customers harness digital technology and innovative services to deliver powerful business outcomes.

Our customers cross industries and geographical regions; our focus is to engage in the dynamics of our customers’ vertical markets including financial services, TMT (telecommunications, media and technology), education, healthcare, retail, government, manufacturing and professional services, and to apply the skills of our 4,000 employees in modernizing key digital pillars, data center and cloud services, security and network infrastructure, workspace communications and collaboration, data and information strategies, and IT operation modernization.

We are the advocates for our customers for some of the world’s leading technology companies including Cisco, HPE, IBM, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualized revenues of over $1.5 billion from operations in Europe, North America, Latin America and Asia Pacific. It is a division of Datatec Limited, listed on the Johannesburg Stock Exchange and the AIM market of the LSE, with revenues of over $6.5 billion.

For more information, visit www.us.logicalis.com.

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